Sunday 22 May 2011

Mahendra Singh Dhoni : world’s tenth most marketable athlete

Chennai Super Kings captain and India’s World Cup-winning skipper Mahendra Singh Dhoni has made it to SportsPro’s second annual ranking of the world’s 50 most marketable athletes, published in the June issue of the magazine. According to the magazine, Dhoni is the world’s 10th most marketable athlete.

Dhoni came in at number 10 behind the likes of Usain Bolt, LeBron James, Cristiano Ronaldo and Lionel Messi. Pune Warriors India captain and 2011 ICC World Cup Man-of-the-Tournament Yuvraj Singh is the only other Indian to figure in the list. Yuvraj made it to the list at No. 49.

World and Olympic 100- and 200- metre champion Usain Bolt tops the list, pushing last year's topper and NBA superstar LeBron James to second position. The only woman to figure in the Top 10 list is tennis star Carolin Wozniacki who comes in at Number 9, one spot ahead of Dhoni.

According to a report published on Sports Pro’s website, “Athletes have been ranked according to their marketing potential over a three-year period. James drops to second in the list, with Real Madrid’s Cristiano Ronaldo ranked third. The list comprises the 50 athletes deemed by SportsPro to offer value for marketing money if signed today to a long-term global endorsement deal.”

"MS Dhoni's marketability has reached another new high in India in the aftermath of the Cricket World Cup. Although he will never attain quite the Messianic status that Sachin Tendulkar has with the Indian population, Dhoni has undeniably become the number one choice for those looking to boost their brand in the south-eastern Asian country," SportsPro editor David Cushnan said in a statement.

Sports Pro's top ten list

1. Usain Bolt
2. LeBron James
3. Cristiano Ronaldo
4. Lionel Messi
5. Lewis Hamilton
6. Carmelo Anthony
7. Sebastian Vettel
8. Michael Phelps
9. Caroline Wozniacki
10. Mahendra Singh Dhoni

Click here to see the complete list from Sports Pro.

Just last month, Dhoni had figured in TIME magazine’s 100 most influential people for 2011 list.
Click here to see the complete list of TIME magazine’s 100 most influential people for 2011.

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